- The data or information we collect from customers, customers, tour operators, investors, business partners, lessors, lessees, tenants, vendors, suppliers – including prospective or potential ones, and you – as well as visitors to our websites, domain names, and other applications and/or third party websites or digital channels (referred to as “you”, “your” and “yours”)
- The way we use this data or information to better serve the needs of yours.
WHAT IS PERSONAL INFORMATION
The term of “Personal Information” refers to information about you as an individual who can be identified from that data or can be identified when combine with other information which we have or likely to have access.
Categories of Personal Information
- Personal details of customers, family members and companions: Full name, contact information (mailing address, email address, phone number), nationality, date of birth, gender, payment card information, passport, visa or other government – issued identification card information, preferred language and Sensitive Personal Information (such as health information and food allergy)
- Accommodation Information: room preference, room selection and assignment, personal preferences (e.g. special anniversaries, type of activities you prefer to take part in when staying with us and your hobbies), arrival time, check-in and check-out information, additional customer name, corporate number and name, travel agent number and name, airline partner number and name, membership or loyalty program data (including co-branded payment cards, travel partner program affiliations), travel itinerary, tour group, or activity data, vehicle information.
- Online and Digital Information including the Use of IT System: internet or other electronic network activity information (including information regarding customers/customer’s interaction with our websites, applications or advertisements, IP addresses. booking engine, device information, social media information, description of a complaint that you make to us), profile photo and other data publicly, or data made available by linking your social media and loyalty accounts, family members and companions (such as names and ages of children), customer rating and survey responses, free form textual feedback, images and video and audio data via security cameras located in public area, such as hallways and lobbies, in our properties
Purpose of collection your Personal Information
- Fulfill customer reservations
- Send customers communications relating to their reservations
- Administer membership and activity in our loyalty program
- Provide customer service and support
- Verify identity
- Send marketing communications via email, direct mail, and social media
- Perform analytics in order to provide customers with personalized offers and content
- Respond to service concerns in order to better serve our customers
- Perform analytics to improve business operations
- Determine customers’ eligibility for special or promotional rates
- Process payments
- Process transactions with partners
- Administer contests and sweepstakes
- Detect and prevent fraud
- Comply with applicable laws that require us to process certain Personal Information
- Comply with inspection, analysis and preparation of documents upon request of governmental organizations and regulatory bodies
- Better serve our customers and improve Customer’s experience
- Properly attribute reservations to travel agents
- Properly attribute points to customers who participate in airline loyalty programs
- Participate in our business partners loyalty program or scheme eligible to our customers
- Enable customers to park vehicle at our properties
- Show you targeted advertisements on media
- Support marketing efforts
- Troubleshoot and resolve website issues
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Service or otherwise to us, any Sensitive Personal Information.
We minimize our holding and use of sensitive categories of Personal Information but, given the services we provide, there are times when we use it to understand our customers/customers and their needs better, for example when providing accommodation for disabled persons or those with problems around substance abuse, resolving neighborhood disputes involving alleged criminal activity or when helping someone to access care services. We will usually be processing this information to allow us to comply with our legal obligations, act in the substantial public interest in relation to the services we provide, to provide you with social care, or to deal with any legal action. There may be times where we need to ask you for your consent to use this type of Personal Information, in which case we will always notify you and make this clear.
Sensitive Personal Information includes racial, ethnic origin, political opinions, cult, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union information, genetic data and biometric data.
Unless specified otherwise, we do not usually process data on minors. This website is not intended for children under 18 years of age. We do not seek to obtain, nor do we want to obtain personal information (i.e. personally identifiable information) directly from minors. We cannot, however, always determine that the people accessing and using our site are adults. As such, should a minor (as defined by applicable law) provide to us personally identifying information without parental consent, we request that the parent, guardian or other appropriate person contact us to help us remove the information.
HOW AND WHERE WE COLLECT YOUR PERSONAL INFORMATION
1. On Our Digital Channel
A. Initially upon contact with our Digital Channel
When you visit our digital channel, which includes localalike.com, our websites, domain names, social media accounts, or any applications (collectively, “Digital Channel”), you are initially given a “cookie”, and your computer is assigned an ID number. A cookie is a commonly used piece of software that tracks an individual user’s preferences and is capable of enhancing your visit to the Digital Channel.
Cookies allow us to provide a customised experience without the visitor having to remind us of his or her preferences each time he or she visits. If you log in as a registered user, our cookies may collect personal information for marketing purposes and to create content on our Digital Channel that are more relevant and easier to use. Our Digital Channel cookies help enhance your experience with us and provide you with Local Alike targeted advertising that may be of your interest.
We do not share your activity on our Digital Channel with other third parties, nor do we collect information from other websites you may visit, except (i) when we conduct our normal business, (ii) as required by applicable laws and (iii) with your consent and/or request from time to time.
If you do not want to accept cookies, you can block them by adjusting the settings on your internet browser. Visitors should understand, however, that rejecting cookies will affect your ability to benefit from the conveniences you could enjoy if you chose to accept, and you will not be able to use certain customisation features associated with creating a user profile. Please note that because this is a setting on your browser, this adjustment may also block cookies from any other websites you visit.
Once you have visited our Digital Channel and accepted our cookie, an ID number is automatically assigned to your computer or mobile device whenever you visit. Despite the fact that you remain anonymous until you enter your personal information on our Digital Channel, your ID number allows us to log your session, so that we may better assist you should you need individualised service or support. Once you enter your Personal Information on our Digital Channel, we will associate your ID number with your contact information, so we can recognise you on any future visit. We will also use it to keep track of information that appears to be of particular interest to you.
B. Whilst Browsing Our Digital Channel
Whilst in the process of browsing our Digital Channel, you also provide us with information that does not reveal your personal identity, for example, what type of destination you seek. We use this aggregated, anonymous data mainly for editorial purposes, and not connect it to any Personal Information, such as your name or address.
As you explore our Digital Channel for information that interests you, you will provide your Personal Information when you create a profile or sign in to access an existing profile.
You may also wish to put in a specific “Information Request” about one of our establishments or participate in one of our online surveys or promotions. To respond to this request or participate in our various programmes, we may ask for your specific Personal Information, such as your name, zip/postal code, e-mail address, and phone number.
If you wish, you may also submit your email address to be placed on a subscription list or to receive other information about our products and services. You will be placed on our subscription list only when you indicate your desire to be included. In deciding whether or not to join such lists, please note that they are only used for internal purposes. We do not sell or rent our subscription lists to anyone. In the event you choose to join one of our lists, you may ask to be removed from that list at any time. You will always have the ability to opt-out from any form of communication from us any time through designated channels such as send an e-mail to firstname.lastname@example.org.
2. When Making a Reservation
A. On localalike.com, Our other Websites, Our App and Our other Applications
You can search for rates and availability at our establishments without providing any Personal Information.
Your credit card number will be verified using a checking sequence, but we will not authorise any payment at this point, unless otherwise required by our booking condition. Once you indicate confirmation of your reservation, all of the reservation information that you submitted will be sent to us. From this point, the information is sent to the selected establishment in exactly the same way as if you called us directly or if your travel agent made the reservation.
Due to the personal nature of the information you provide when making a reservation through localalike.com, our other websites, Our App or our other applications, we employ encryption technology to keep your data secure. We also retain a copy of the reservation profile on localalike.com, our other websites, Our App or our other applications, excluding your credit card information connected to your ID number. We will then use that information to create a log into the database of localalike.com, our other websites, Our App or our other applications.
We may also combine information from a number of web visitors in a way that does not identify any user, in order to identify user patterns.
B. Through Reservation Offices
Reservations can also be made by contacting our digital channels, emails or by calling our other available reservation representatives. When you make a reservation, we may ask you for specific details about yourself such as your name, address, telephone number and method of payment. We may also obtain from you any room preferences or special requests. Personal information obtained will be sent in a secured communication to the relevant establishment. Confirmation of your reservation will be provided to you, generally by e-mail, directly from the establishment.
3. Whilst Using Our Services or Purchasing Our Products at Our Establishments
As you use our services or purchase our products, we will record your itemised spending to properly build your portfolio, which sets out tour rate, purchase price and other expenses billed to you. We also record this information to comply with financial reporting requirements, including those imposed by auditors and government regulators. We may also collect certain information as required by local laws (e.g. passport number).
Information particular to your use of our services or purchase of our products (such as health issues, payment difficulties, special requests, service issues) may also be stored. This information specifically about your stay is stored in the property management system at the particular establishment where you used our services and/or purchased our products and is combined with information from your previous visits.
In addition, we may retain the content of any document (including letters, comment cards, electronic documents such as emails and other similar forms of communication) that you send us before, during, or following your usage and/or purchase. This information may be shared with employees of the establishment and within Local Alike Company and its subsidiaries. Finally, in preparation for your use of our services and/or purchase of our products, we may collect your photograph from publicly available sources so that we can recognise you in order to provide you with superior customer service.
When you make a purchase through our online payment, we provide a payment link to you (Kasikorn Bank), your credit card information is stored at the bank directly. We do not store any of our financial data.
HOW DO WE RETAIN PERSONAL INFORMATION?
Your Personal Information may be stored, used and transferred for processing in all jurisdictions where it is necessary. If required by local laws, your personal information may be accessed by the courts, law enforcement and national security authorities with or without your knowledge.
To serve you better, we also store your Customer Profile in our Central Reservation System (CRS), a platform located in a data centre in Thailand. When you make a reservation or purchase directly to any establishment, this information becomes available to that establishment.
We store other transaction information in CRS, including the number of stays and details of products purchased you have had, including the number of nights of each stay and details of products purchased. This information is available to each of our establishments when you make a reservation or purchase at one of the establishments.
Local Alike maintains databases of customers’ information, which are used for marketing, promotional and research purposes. Customers will only receive such information if they have provided permission on their registration cards, the Digital Channel, or in some other forms. Any information sent provides a clear notice of how to discontinue receiving promotional materials.
WHAT INFORMATION IS NOT SECURE?
We endeavour to protect the privacy of your account and other Personal Information that we hold in our records, but unfortunately, we cannot guarantee complete security.
Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information. Therefore, we endeavour to put adequate contractual protections in places where we cannot guarantee the security of any Personal Information in databases hosted by third parties.
When you login to complete or modify a Booking Profile, Customer Service Profile, your online interaction with us is protected from eavesdropping using the highest-level encryption technology based on the browser you use. To ensure your privacy and the protection of the information you choose to share with us, we allow only encrypted communications from all of our web forms.
It is important to note that any email communication is not secure. This is a risk inherent in the use of emails. Please be aware of this when requesting information or sending forms to us by email (for example, from the “Contact Us” section of our website). We recommend that you do not include any confidential information (e.g. credit card information) when using email. For your protection, our email responses to you will not include any confidential information as well.
Finally, to be prudent, please be sure to always close your browsers when you are done using a form or the reservation site. Although the session will terminate after a short period of inactivity, it is best to close your browsers immediately upon completion.
IF I HAVE CREATED A CUSTOMER PROFILE, HOW IS MY PERSONAL INFORMATION TREATED?
If you are invited and you elect to create a Customer Profile in our Digital Channel, you will be asked to furnish specific Personal Information. You will also be asked to provide a password each time you login. Once you have created a Customer Profile, we may add online session data to your Customer Profile on subsequent visits to our Digital Channel. When you provide information, including revised information to your Customer Profile, we may use the information you provided to update other databases maintained by us.
OTHER USE AND DISCLOSURES
We will use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce our terms and conditions; (e) to protect our operations, such as in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of business, assets or stock (including any bankruptcy or similar proceedings); (f) to protect the right, privacy, safety, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
We may use and disclose other data for any purpose, except where we are not allowed to under applicable law.
DATA SECURITY MEASURE
We make our best efforts to protect personal data with our technical mechanism along with the management by our personnel to control access and keep personal data against unauthorized access, we cannot always guarantee the security and confidentiality of personal data from every incident that may arise, such as virus threat and unauthorized access. A data subject should regularly keep up with technology news, install personal firewall software to prevent his computer from threat or data theft.
HOW LONG IS YOUR PERSONAL INFORAMTION RETAINED?
We will retain your Personal Information as long as it is necessary for the purpose of data processing. After that, we will erase and destroy your Personal Information except as may be required, by applicable laws, or for protection of our interest. In general, your Personal Information will be kept for a maximum period of 10 years or otherwise longer if it is specifically provided by law.
HOW IS PERSONAL INFORMATION AFFECTED BY BUSINESS TRANSFERS?
In the event that any of your Personal Information is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. (When contacted you will not, however, be given the choice to have your data deleted or withheld from the new owner or controller.)
We will take necessary precautions to ensure that collected Personal Information is accurate, complete and kept up to date. We uphold the requirements of these laws and regulations in handling all the Personal Information in whichever offices they were received. We will take necessary precautions to ensure that collected Personal Information is accurate, complete and kept up to date.
For your protection, we only fulfill requests for the Personal Information associated with the email address and/or loyalty account number that you identify in your request, and we may need to verify before fulfilling certain requests. When permitted by law, we may charge an appropriate fee to cover the costs of responding to your request. We acknowledge and respect our customers’ privacy and we will comply with your request as soon as reasonable and consistent with applicable law.
Local Alike Company
7/5-6 Pradipat Road
Phayathai Subdistrict, Phayathai,
Bangkok 10400, Thailand