Our core team

We all share the same mission: make tourism better. Our team is fun-loving, diverse, and we are young! We'd love for you to join our team, check out our careers page.

Better together

Somsak Boonkam


Pai was born and raised in rural Thailand where he developed a deep appreciation for the ingenuity of indigenous culture and the role of sustainable development. He graduated with an MBA in Sustainability Management from Presidio Graduate School in San Francisco, California. Pai has worked in a variety of cross-cultural settings. His goal is to bring the wisdom of indigenous people to the mass market in order to develop sustainable products that have a positive impact on the society.

Noon Pakavaleetorn

Co-founder, General Manager

Noon is a purpose driven entrepreneur and a travel geek. She co-founded “Local Alike” with the belief that all travelers are also changemakers for the society in their own unique ways. She leads the overall mission and strategy to humanize tourism. She envisions tourism as a form of development tool that will lead to a more sustainable and inclusive society.

Bow Pongnin

Community Product Manager

Bow is best known for her ability to design and curate the best community based tourism experiences. She has a degree in sustainable tourism from Srinakarinwirot University and combines her skills with a strong passion for social development at her role as our Product Manager. She is an expert in building relationships with locals and facilitating the social development projects with our partners.

Kana Kanaruj

Specialist Software Development

Kana has responsibility for managment and address technical issues that a company faces, including research and development(R&D).

Sunny Lam

Product Design and Marketing

Sunny graduated with a degree in Marketing from San Jose State University and self-learned web design. He looks after the user experience of the website and makes sure the world knows more about Local Alike.

We are supported by colleagues at our sister company, Local Alike Travel.

Learn more about them here.